When Avi Bear’s 6-year-old border collie, Zigler, became sick four years ago, his homemade solution became the genesis of his Kentucky Proud dog food business.
Avi’s brother, Haim, suggested feeding Zigler a special dog food recipe he was making for his sensitive Goldendoodle, Daisy. A trained chef and bakery owner, Avi took the recipe, which was basically home-cooked chicken and rice, and modified it to make it more nutritionally balanced.