So... hows business?

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By Becky Barnes

How’s business?
That’s a question I often get asked. Now, whether they are asking just as greeting or truly want to know how the newspaper business is going is anyone’s guess.
My response is generally that it’s all good.
In light of reports of newspapers having to reduce staff and even close in some instances, and all media for that matter, makes the “How’s business?” question much more relevant these days.
It’s been a tough economy all over. Many people have found themselves or a spouse without jobs.
All over the country we have seen businesses closing and empty store fronts... not just newspapers and not just in Cynthiana.
Your Cynthiana Democrat is still a popular read. That’s not just me boasting without supporting statistics.
I love to hear from subscribers who are in the office at renewal time and comment that they have subscribed for 40 years or since they “started housekeeping.”
There are also those faithfuls who say they can’t wait for the mail to run on Thursdays so they can have their paper. They are also usually the ones who say they read it “cover to cover and back again.”
And, as much as I like to hear those comments, that’s still not actual numbers. However, those numbers are there.
Each year the Audit Bureau of Circulations releases county-by-county numbers of subscription-based periodicals.
We’ve already established that the economy has been rocky so I won’t try to dance around the fact that newspapering hasn’t been unaffected.
We have.
The local economy cannot take the hit it did and everyone go unscathed.
While the economy is certainly a factor, it’s not the only factor. More and more people are searching online for their news. Fortunately, some of those are also Cynthiana Democrat subscribers.
Our circulation is not what it used to be, but I can certainly say proudly that we are still the most subscribed to newspaper or magazine that comes into the county.
Out of 7,400 households in Harrison County, we go into 52.1 percent.
The Lexington Herald-Leader is the only daily that has a measurable presence in the county. It goes in to 11.7 percent of Harrison County’s households. That goes up for the Sunday edition to 15.5 percent.
What this says to me is that local people want local news.
And for those businesses wanting to reach Harrison County patrons, your advertising dollars are better spent on your local advertising.
Obviously I’m a little biased, but our local, awarding-winning newspaper has  much to offer its readers.
I’m grateful for every subscriber and advertiser.